Information we collect through our website

Penny Analytics provides a business to business analytics service.  When you register for our website, we request your name and email address and we also collect your geolocated country.  This information enables us to administer your account and check your identity in case you ask for support with file uploads.

All users can see and edit their personal information using the “my account” section of the website. 

When you go on to place an order we request more information, such as your company name, billing address and phone number. We require the billing contact details, geolocated country and a tax status declaration to comply with the Canadian tax authorities.  We keep order records for several years to meet our legal obligations.

If you place an order and that order includes the file donation option, we keep a register of your donation and your personal details at the time the donation was made.

We do not currently collect payment information within our website, we delegate this to PayPal.


Our website uses cookies and other third party tracking technologies to collect information.

Website analytics enable us to understand how many visitors the site is attracting and what countries they are coming from. We have instructed our third party analytics providers to anonymize visitor IP addresses, so that no personal information is in fact collected.

The IP address of visitors, user ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the website. Examples of conditions when logging occurs include login attempts, log out requests, requests for suspicious URLs, changes to site content, and password updates. We have a legitimate interest in providing a secure website.

After you log in, we will also set up several cookies to save your login information and your on screen display choices. This is a convenience to you because your shopping cart and other settings are remembered. If you log out of your account, the login cookies will be removed.  You can log out using the “my account” section of the website. For security reasons, we will log you out of your account anyway after a short period. You can extend this logged in period by choosing “keep me logged in”.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Communications from us

When you perform transactions on our website, you will receive confirmation emails from us. These are a necessary part of our service.  Customers expect to receive transactional emails from e-commerce providers and these emails increase security by alerting customers to all actions on their account. We have a legitimate interest in sending you these transactional emails.

We may also send you marketing emails.  These will be clearly identified as marketing emails and you have a right to opt out of these by clicking the unsubscribe link.

We currently do not send direct mail or conduct telephone marketing.

What rights you have over your data

If you have an account on this site, you can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. Amongst other things, this means is that if you have placed a revenue order with us, then we need to retain data about you.

Our commitment

We are committed to keeping all the information we hold about you secure and private.  Our website follows industry best practices for security and encryption.

We review our privacy policy regularly and will post any changes to this page.

If you have questions or concerns, please contact us at

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